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Archive for the ‘Pub/Sub’ Category



Best US Supermarket running NServiceBus (for years)

Tuesday, October 21st, 2014

wegmansI was quite thrilled when I heard that our customer Wegmans got ranked by Consumer Reports as the #1 supermarket chain in the US.

Wegmans have been long-time customers of NServiceBus and I recently got the opportunity to go on a guided tour in their flagship store in Rochester and hear all the ways that they’ve been leveraging our platform – even the scales that people use to weigh their produce are linked up.

Yup – you may even be eating NServiceBus and not know it :-)

There are also some pretty powerful back-office processes at play – things that your regular consumer wouldn’t even notice but that matter quite a bit.

In any case, I’ll hand this over to Adam Fyles – the person who has done the actual work of getting NServiceBus into Wegmans, from the early proof-of-concept days to leveraging it across the enterprise to tell the story himself.

Here’s Adam presenting at NSBCon USA 2014:

And if you want the slides or to hear more from Adam, check out his blog at: http://adamfyles.blogspot.com/.

For more information on NServiceBus and the rest of the Particular Service Platform, check out http://particular.net/



Announcing the Particular Service Platform

Wednesday, April 16th, 2014

champaignAfter many months of hinting about the coming of the Particular Service Platform, it’s finally here.

For everybody who has been building message-driven systems on .NET – I really do believe that this is the dawn of a new era (and if you know anything at all about me, you know that I don’t tend to exaggerate).

What is it?

Imagine designing your solution by graphically creating endpoints and messages, seeing the routing laid out in front of you visually, being able to specify system wide error and audit queues, having your cross-cutting authentication applied automatically to all endpoints, correlating events together into sagas, pressing F5, and as everything springs to life, on your second monitor you can see the messages flowing through your specific debug session synchronized in real time as you step through your code.

Well, you don’t have to imagine – that’s now a reality.

Top that off with some nice production monitoring that includes heartbeats for all of your endpoints, notification of message processing failures (with the ability to send them back for reprocessing), and some cool extensibility to plug in your own custom checks.

It’s a whole new world of service-oriented development.

This short video will give you a sense of what it’s like:


Here’s some other things you might find interesting.

Testing you can trust

I’ll bet you didn’t know the level of testing that we’re now putting into each release.

Every time we put out a new release, we test it on cloud servers configured across all permutations of transports, containers, persistence technologies, server operating systems, as well as for compatibility with previously released versions 2 years back (!). This way, when you want to have a new system subscribe to events published by a system already in production, you’ll know that it will all “just work” – no matter what.

Running all of these tests in the cloud is something that we could never afford back when we were a regular free/open-source project, but is definitely worth it. We know you count on us for your mission-critical systems and will continue doing our very best to be worthy of that trust.

The roadmap

Now that the platform is out, the next big thing you can expect is the removal of all distributed transactions.

Over the past months (and even years) we’ve been making preparations for this, making all sorts of small backwards compatible changes and enhancements so that we can fully control the inbound and outbound behavior of messages. The investments we’ve been making in automated tests is also in support of this. We want to be absolutely positive that you will get the exact same logical behavior as before without losing any of the transactional guarantees you’ve come to expect from NServiceBus.

We’ll give you updates on this and the other things we’re working on soon, as part of our larger roadmap so that you’ll know roughly what kind of big features you can expect and when. Of course, we always leave some “slack” in our iterations for working on critical patches, enhancements, and refactoring.

In any case, the main idea here is for you to be able to give us feedback and input on what’s important to you and for us to communicate back what we will be able to commit to and when.

Expressing our thanks

It’s been quite a journey this past year – the company has doubled in size and we’ve really got a great group of people here. While we’re constantly looking ahead and seeing all the wonderful things that we want to do, I wanted to take a moment and look back.

It’s been almost two years of work on ServiceMatrix (previously named NSB Studio) – the absolute biggest investment we’ve made. This past year was really the biggest push, and when taken together with all of the other tools – the production monitoring in ServicePulse that so many people have been clamoring for; the under-the-hood visibility of ServiceInsight; and the unseen glue of ServiceControl tying them all together; well, it was a very ambitious year.

I wanted to thank everyone who took part in our betas – your feedback was absolutely invaluable;

To our Community Champs who keep asking us the difficult questions and pushing us to do better;

To all of you in our community who have believed in us;

To the growing ranks of paying customers who voted with their wallets as well as their hearts;

You have my personal thanks as well as those of the entire team.
It continues to be an honor and a privilege.

Go and get it

That’s it – go to www.particular.net and click the big “download now” button and take the new platform for a spin!

I can’t wait to hear what you all think.



Loosely-coupled orchestration recording now online

Monday, April 7th, 2014

When I was in London a couple of weeks ago teaching my SOA class, I gave an evening presentation called Loosely-Coupled Orchestration which talked about some of the challenges people face when introducing more event-driven and asynchronous patterns into their systems – for example, dealing with out-of-order message delivery.

I’m happy to say that the recording of that session is now online, courtesy of the good folks at Skills Matter, and you can now view that here.

In this presentation, you’ll also see a lot of the new capabilities that will be coming out soon with the release of our new Particular Service Platform – the suite of tools that makes NServiceBus that much more awesome. From monitoring of production issues, to debugging cross-endpoint message flows, to modeling of message-driven & service-oriented systems, it really takes distributed systems development to the next level.

Check it out!

Oh, I almost forgot, there are still some seats left for my course in New York City. Details here.



On that Microservices thing

Monday, March 31st, 2014

antsSeems that I’m a bit late to the Microservices party – original article here.

But since I’ve been getting repeated requests to weigh in on the topic, I guess I’ll have to risk fanning the flames up again.

Also, since quite a few reactions have already been written on the topic (and I don’t want to repeat them here), I’ll just point to this post by Arnon which sums them all up pretty well.

Now, I don’t entirely agree with all the commentary Arnon pointed to, or all of his thoughts on the topic, but I’ll try to take those up some other time.

And before jumping into it, let me say that there is a lot of good stuff in the article and that, regardless of naming, spreading the word more broadly on these approaches has value.

So, where do I stand on the topic

First of all, for those of you who have been following my blog for a while I’d say this:

Microservices almost equals Autonomous Components.

Why “almost”?

Because an Autonomous Component (AC) isn’t necessarily a physical unit of deployment – very often we’ll see multiple ACs deployed in the same physical process. One of the most common occurrences is in a web front end built as a composite UI. In the same web server process we’ll see components from multiple Services.

This is something that was hardly mentioned in the original article.

On Services and Systems

In my world, Services are a larger organizing principle that are meant to align solution domain boundaries with problem domain boundaries.

Now, that might sound very similar to this passage from the original article:

“The microservice approach to division is different, splitting up into services organized around business capability. Such services take a broad-stack implementation of software for that business area, including user-interface, persistant storage, and any external collaborations. Consequently the teams are cross-functional, including the full range of skills required for the development: user-experience, database, and project management.”

Now, this isn’t entirely surprising because I did have several conversations with both James and Martin on the topic over the past couple of years.

Still, there is something important missing here that I believe is very important to achieve loose-coupling, and that is that Services necessarily have to span system boundaries.

Let me repeat that: a Service will need to have components that are deployed to more than one system.

Here’s why:

Let’s say you have a piece of data like the price of a product. Not only will that data be visible in one system, often it will need to be shown (as well as updated) in other systems too. In order to have appropriate encapsulation of that concept, the owning service will need to be the one that owns the components that operate on that concept in the other systems.

This means that if we need to show the product price on an invoice in a back-end system, then that invoice would have to be a composite UI as well, and the service which owns the price will have a component deployed there which would be responsible for showing the price on the invoice.

In this manner, no code outside the service boundary would know about the concept of the product price and thus could not end up coupled to it.

Although the original article does get into this to some degree (when talking about Decentralized Data Management), I don’t really see how a microservice/AC could end up having this level of ownership of data.

Still, the point made about different persistence technologies is valid at the level of services (though not ACs).

How big is a service

Now, if the price is not shared outside the boundary of the service, then how would order totals be calculated?

The answer is that the totals must (MUST) be calculated in the same service.

This shouldn’t be surprising as it’s just good old OO – encapsulating data with the logic that operates on it. Or, if you’d like, call it the Single Responsibility Principle: there should only be a single service impacted by a change to the definition of this data.

As a result, you’ll tend to see services that aren’t all that small, and probably not so many of them. In my experience, I’ve seen between 7 and 15 services the majority of the time.

Cross-service collaboration

Although I am glad to see the recommendation for event-based interactions between microservices, the focus on cross-process communication ignores some extremely important collaboration scenarios – the most important of which is in the client tier.

In a web application, it is quite common to have components written in javascript from multiple services interacting among themselves in the browser – one publishing events, others subscribing to those JS events. It is also quite common to see those JS components request some data from back-end components in the same service in response to those JS events.

This type of synchronous RPC communication within a service boundary is perfectly acceptable, although it stands in contrast to the recommendations of the microservices approach.

Caveat on sharing data

I’ve been going on and on about the importance of not sharing data, but there is one exception to that rule.

There is a special service that I call IT/Ops which (among other things) is responsible for integration with 3rd party systems. As a part of this integration, it encapsulates data transformation logic and, as a result, needs to be able to receive data from the other more business-centric services.

As you can imagine, this puts IT/Ops in the risky position of coupling itself to a lot of things and thus needs to be done carefully. As a result, I recommend that many of the most skilled technical people work within the IT/Ops team, also serving in a consultative capacity to the other service teams.

In closing

I am extremely thankful to Martin and James for writing the Microservices article.

I think that the conversations it has sparked are timely, and hopefully more people will ponder these questions of how to structure their code-bases in order to avoid them becoming monolithic.

And while I think that it’s great to consider aligning team boundaries with service boundaries, people need to understand that it will need to be an evolutionary process – it will take time to transition an existing code base and an existing team structure to this new model, especially since these teams will have to continue to deliver features and bug fixes through the transition period. Jumping to the new model directly may cause more harm than good.

This is actually one of the most salient topics of my course (next one in NYC in May) – how do you get there from here. In my experience there are 4 phases that companies go through, often taking at least a couple of years, with larger environments taking potentially longer.

In any case, let’s keep the conversation going.

What are your thoughts? Have you been applying the Microservices approach, or possibly the one I talk about (I really should give it a name). What’s been working well for you? What hasn’t?

Leave me a comment or write your own blog post.



Ask Udi 1: Alternative Architectures & Preaching to the Unconverted

Friday, June 28th, 2013

As promised, the podcast is back.

Download episode 1 here      and then      Subscribe to the feed.

There were 16 questions submitted and a couple hundred votes for the various topics. I was able to cover the top two questions.

Do you have a question you want to ask?
Want to vote on which questions will be answered next week?
Click here

This week’s questions

Rob Eisenberg asked:

It seems that every project I walk into has the exact same architecture, regardless of what the company is building. It’s that standard 3-tier pattern: data-business-presentation. But, there are other large-scale architectural patterns available. I’d love to hear some case studies that pair business problems with the rationale for choosing an “alternative architecture.”

And since it’s not just about knowing the right approach but also being able to convince others, I included Rvonwink’s question too:

Some of us see the genuine benefits of pub/sub, EDA and SOA design. However, how do you go about persuading the cynics, time pressed and uninformed:

Our developers hate debugging pub/sub models; Others love the ’simplicity’ of monolithic domains; Our DBA questions why messaging is required (since “the bus simply persists messages elsewhere”); Our sys admins hate deploying new applications or changing the deployment topology; Our boss is scared to tell the business there is a little extra work to start splitting apart services.

Next week

Currently the top questions for next week are:

  • Composite UI, Business Components and Deployment
  • How to handle predetermined technology choices
  • How do you manage NULL pointer exception in general?

What would you like to hear? Let me know.

Until next week…



Life without distributed transactions

Monday, December 31st, 2012

transactionsOccasionally I get questions about the issue of transactional messaging – why is it so important, why does NServiceBus default to this behavior, and if we didn’t use it, what bad things could happen. I’m talking specifically about the ability to enlist a queue in a distributed transaction here.

I think the reason for this interest is the rise in popularity of cloud platforms and queuing systems like RabbitMQ (which don’t support distributed transactions) and the difficulty of setting up distributed transactions even in on-premise.

Of course, there’s also the regular scalability hand-wringing going on even though most people wouldn’t bump up against those limits anyway.

In this post, I’ll talk about the nature of the problem, explain the pitfalls in some of the common solutions, but I’ll put off the description of how to provide consistency without distributed transactions to a future post as this one is already going to be quite long.

I’ll start with the basic fault-tolerance issues and then explain how things spiral out from there.

Starting with the basics

OK, so we have a queuing system in place that dispatches messages to our business logic which does some transactional work against a database.

Let’s say that we completed the transaction against our database but before we could acknowledge to the queue that the message was processed successfully, our machine crashed. What our machine comes up again, the queue will once again dispatch us the same message. Unless we have some logic to detect that we’ve already processed it (called “idempotence” in the REST community), we will end up processing it again.

In short, the problem is duplicates.

Attempted solutions to the duplicate problem

Most queuing systems don’t do anything about duplicates, actually giving it a proper architectural name: At-least-once message delivery, as opposed to the Once-and-only-once model that a queue that supports distributed transaction provides.

The solution often suggested is to have your logic check to see if it has already processed a message with that ID before – in essence storing the ID of each message processed for some period of time. Of course, there is some performance overhead with that, but it might be a small price to pay compared to dealing with it in the logic of every use case.

On the other hand, you’ll often have some messages (like Update commands) for which it looks like you can safely process them multiple times, in which case you might want not to pay the performance overhead there. The thing is, if your logic publishes an event in addition to the regular database work (something that is quite common) and you process the same message twice, you will probably end up publishing the event twice as well.

These duplicates are different in that here we have two distinct messages with different IDs that contain the same business data. This means that recipients of these messages will not be able to filter them out at an infrastructure level anymore.

NOTE: Deduplication abilities in queues

Although the Azure Service Bus doesn’t support distributed transactions meaning you still have the issue mentioned above, Microsoft added the ability to detect and filter out duplicates based on message contents rather than just the ID. This helps quite a bit but it’s important to understand that that doesn’t cover everything for you. Let me explain:

More complex logic

In some of your most important use cases, you may have both entity updates as well as entity creation happening together in your domain model. You might be using some kind of event model (like I wrote about here) to percolate out the information that an entity was created in order to keep your service layer decoupled from the internals of the domain model.

In the callback code from these domain events, you will likely publish out an event on the queuing system containing information like the ID of the entities created as well as other business data. And there’s the rub.

You see, without distributed transactions, you can run into some problematic scenarios:

For example, if you don’t make sure that your event publishing calls to the queuing system include the same transaction object as the one you used when retrieving the original message from the queue, then those calls could “escape” before you know if the database transaction is going to succeed. Deadlocks always happen at the lousiest times. Anyway, if you’re using database generated IDs for your entities, then those IDs will get published out in events despite the database rolling back and your subscribers will now be making decisions on wrong data – not just eventually consistent data.

In this case, processing the message again doesn’t really solve the problem – it just means that you’ll be publishing events with different IDs, so an infrastructure like Azure Service Bus couldn’t really de-duplicate them.

On the other hand, if you do use the same transaction and combine in the infrastructural message ID based de-duplication described above (as identifying duplicate calls for complex business logic is damn hard), you’ll run into another problem.

Consider what would happen if your server crashes right after finishing its database work but before it completes the transaction against the queuing system. When going to retry the message, the infrastructure filtering thing would know not to call your business logic again and that message would be quietly swallowed. Unfortunately, the event publishing calls to the queuing system from the first time the message was processed were rolled back and since your business logic isn’t called again, the event publishing won’t happen again.

Oops.

In closing

I hope I’ve been able to clarify what kind of scenarios distributed transactions solve for you and some of the difficulties in solving them yourself.

Now, to be clear, you could solve these problems by going in-depth on each of your use cases, analyzing the consistency needs and structuring the code differently to address those needs. But give this another thought, if our consistency is dependent on calling otherwise independent APIs in exactly the right order, and that a change in this order would not cause any visible functional effects, what would happen when developers with less expertise maintain this code?

The folks in the event sourcing community have their solution to this which is based on writing their business logic differently. As the adoption of this pattern is still pretty limited (probably still in the Innovator section of the Technology Adoption Curve), it’ll be interesting to see how it holds up with larger teams in the mainstream.

Oh, and in case it wasn’t clear from before, the guys in the REST community haven’t even begun addressing this problem when it comes to server-to-server integration.

We’re working on a solution for this with NServiceBus that won’t require you to change how you write business logic. We’ve got one big release to do before we can roll this in, and that’s coming soon (with all sorts of cool things like support for ActiveMQ and queues in the database). The solution we’ve found is architecturally sound but you’ll have to wait for my next post to hear about it.

Stay tuned.



Logically Distributed, Physically Centralized

Sunday, May 6th, 2012

centralized-distributedWhen people pull back the covers on something like MSMQ, particularly its private queues (the way NServiceBus uses it), and they see that MSMQ is storing its messages in C:\Windows\System32, well, they’re not particularly happy.

One of the reasons they worry about these types of distributed or federated queue-based solutions has to do with physical failures. The concern is that messages would be lost if there was a hard drive failure.

The preference for centralized message broker type solutions is that we can set it up on a nice RAID infrastructure that will take care of any physical reliability concerns. (Just so that we’re clear here – I’m talking about an single datacenter, possibly connected to a disaster recovery site.)

So, here’s the thing:

Virtualization

You see, in a virtualized production environment, the C drive of a virtual machine is physically in the image file of that VM, which is sitting on a SAN (storage area network).

What that means is that when a message is sent from one processing node to another, the data of that message ends up being written to the SAN, with all of its redundant disks. Even if one of the machines has a critical failure and cannot start up again, all the VMs that were running on it can be started up on a different machine without any message loss.

In fact, most virtualized environments have monitoring and management capabilities built-in so that the VMs will be brought up automatically on another machine. Even if you aren’t using messaging, there are so many other benefits that virtualization brings that you probably should be planning on putting it in, if you haven’t already.

Databases too

In fact, many people do the same thing with databases.
The file partitions on which the database server actually stores its data are on the SAN.

Think about that for a second.

All the data in messages flowing through your queues, and the data in the database, on a SAN. This gives you the ability to do a fully consistent backup of the entire system with SAN snapshots, not to mention ship those to your disaster recovery site.

In closing

Distributed solutions are often misunderstood.
Bad experiences in the past with MSMQ can color perceptions in the present.

The thing is that today’s infrastructure is set up to handle distributed solutions much better.
Developers no longer have to turn to centralized broker or database technologies to get the centralized backup and restore capabilities administrators look for.

If you’ve been avoiding NServiceBus for these reasons, give it a try. Not only will it make your life as a developer easier, combined with this virtualization thing, it will make your administrators life easier too.



Modeling Distributed Systems User Group Presentation

Friday, April 13th, 2012

This Wednesday I’m going to be giving a talk at Skills Matter in London called Modeling Distributed Systems with NServiceBus Studio.

UPDATE: Recording is now online here.

You might remember that I announced NServiceBus Modeling Tools about 6 months ago, well this is going to be the next generation of those tools.

Here’s the abstract:

As developers build larger and more distributed systems than ever before, many questions come up around modeling like, how do I represent services, how do I compose these services into physical endpoints, and how should cross-cutting concerns like authentication and auditing be handled.

Join Udi for a first look at NServiceBus Studio – a modeling environment based on the decades-old principles behind NServiceBus yet fully integrated with code-generation into Visual Studio.

One of the important changes we made from the first version was separating the concept of an Endpoint from that of a Service. A Service is a logical concept which (in the perspective of code) is made up of multiple Components. Components can process messages and/or emit messages and are deployed to one or more Endpoints.

Also, in version 3.0 of NServiceBus we made the scaling out of your endpoints almost transparent – all you need to do is provide the name of the load-balancing machine in configuration and you’re good to go. In that sense, Endpoints are a bit more logical than physical.

While we haven’t gotten to it yet, all sorts of cross-cutting concerns like configuration, authentication, and logging will be able to be defined in one place and then applied to specific (or all) Endpoints.

We’re also planning to integrate tools that will hook into the central auditing already built into NServiceBus and visualize the message flow as well as debug and replay certain messages.

In short – this isn’t going to be UML centric.

This is a huge (and expensive) undertaking but I believe that it can push the level of abstraction developers work at significantly higher. Capabilities like round-tripping (sync-ing the visual model with changes to the code) are very hard to do well, yet are absolutely necessary for large-scale development. I am aware of how poorly the various code-generating tools have fared when dealing with The Real World, so I want to do this out in the open from early on to get very broad feedback on the vision while continuously providing value in the short term.

The talk won’t be my usual “let me tell you how it is” kind of presentations but rather more of a “here’s what we’ve done, where we’re thinking about going, what do you think about that?” kind of discussion.

Anyway, I’d love for you to come out if you’re in and around the area of London on April 18 (register here) or if you could watch the video of the talk once it comes online and send me your feedback.



NServiceBus in Insurance – Testimonial

Friday, March 30th, 2012

Getting more companies willing to go on the record about their usage of NServiceBus.

Update: Check out full list of customers.

Here’s a testimonial from a large insurance company whose name always had me wondering…

if_logoIf P & C Insurance is the leading property and casualty insurance company in the Nordic countries with 3.6 million customers and 6400 employees. NServiceBus was chosen as the ESB for one of our core insurance systems and is currently processing around 100,000 insurance policies a month. We expect that number to double within a year.

The support NServiceBus provides around asynchronous messaging and publish/subscribe communication makes the implementation of Service Oriented Architectures very straightforward. While the performance and scalability of the platform is able to handle the massive loads we’re under, we’re just as pleased with how quickly developers are able to get started with NServiceBus – even those coming into the project later on benefit from the maintainability of NServiceBus-centric code. We already have over 30 developers using it.

Looking forwards, we will be using NServiceBus on more systems at ever larger scales.



Video Online: Who Needs a Service Bus Anyway?

Saturday, March 17th, 2012

My presentation at Oredev on “Who needs a service bus anyway?” is now online for your viewing pleasure. Enjoy.



   


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Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

Sam Gentile Sam Gentile, Independent WCF & SOA Expert
“Udi, one of the great minds in this area.
A man I respect immensely.”





Ian Robinson Ian Robinson, Principal Consultant at ThoughtWorks
"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

Consult with Udi

Guest Authored Books
Chapter: Introduction to SOA    Article: The Enterprise Service Bus and Your SOA

97 Things Every Software Architect Should Know



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