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Polymorphism and Messaging

Thursday, January 13th, 2011

polymorphismOne of the questions that came up from my NServiceBus – .NET Service Bus Smackdown post was about the Polymorphic Message Dispatch and Polymorphic Message Routing features. People wanted to know what those are, why they’re important, and if other technologies (specifically WCF and BizTalk) support them.

Messaging Basics

First of all, when building a system using messaging, you don’t have methods that are invoked on some remote object (a.k.a “service”) to which you pass parameters. Instead, you use some generic piece of infrastructure (in the world of Java, this is most commonly a Message Broker) to send a message where a message can be thought of as a serializable class. Here’s an example of a message:

public class UserCreated : IMessage
{
    public Guid UserId { get; set; }
    public string Name { get; set; }
}

This message would be published using NServiceBus like this:

bus.Publish<UserCreated>( m =>
{
    m.UserId = Guid.NewGuid();
    m.Name = "John Smith";
});

This can be contrasted with RPC models like WCF where you need to define a “service” that has methods on it, where those methods accepts parameters. Sometimes developers try to make this more generic by having a single “service” with one method on it named something like “Process” where the parameter it accepts is of the type “object”, or they introduce generics like this: Process<T>(T message);

This is where Polymorphic Message Dispatch comes in:

Polymorphic Message Dispatch

While you can pull of the WCF generics thing, one thing that is more difficult (without writing your own dispatch model) is to have a pipeline of classes which can be invoked based on their relationship to the type passed in. Using NServiceBus, both of the following message handlers will be invoked when UserCreated arrives:

public class Persistence : IHandleMessages<UserCreated>
{
    public void Handle(UserCreated message) { }
}

public class Audit : IHandleMessages<IMessage>
{
    public void Handle(IMessage message) { }
}

Now some might say that WCF, BizTalk, and the .NET Service Bus allow you to do auditing in their own internal pipeline, and that’s true. The place where this becomes more powerful is when you need to build V2 of your system, and the publisher now publishes a slightly different event – that a user was created as a part of a campaign, requiring the subscriber to register statistics about the campaign. Of course, this event also means that a user was created. Here’s how you’d do that with NServiceBus:

public class UserCreatedFromCampaign : UserCreated
{
    public Guid CampaignId { get; set; }
}

//publisher code
bus.Publish<UserCreatedFromCampaign>( m =>
{
    m.UserId = Guid.NewGuid();
    m.Name = "John Smith";
    m.CampaignId = theCampaignId;
}

//subscriber code
public class Statistics : IHandleMessages<UserCreatedFromCampaign>
{
    public void Handle(UserCreatedFromCampaign message) { }
}

The important part is what you don’t see – since UserCreatedFromCampaign inherits from UserCrated, the Persistence handler we had from V1 will also be invoked, and so will the Audit handler of course. You don’t have to make your new code call the old code like you would in a method based dispatch model. This makes sure that the coupling in your service layer code remains constant over time as you grow the functionality of your system.

This was one of the main benefits mentioned by Rackspace in their use of NServiceBus (here):

“The main benefit NServiceBus has brought us so far is developer scalability due to lower coupling and higher consistency in our code.”

But, when looking at the above scenario, we can obviously expect that all sorts of things can happen in relation to campaigns – it is a separate concern, and thus should be handled by a separate subscriber. And this bring us to…

Polymorphic Message Routing

The challenge that we have here is that we no longer have a hierarchy where something clearly belongs on top of something else. We have users created and activities happening related to campaigns – that may happen in any combination. By having separate subscribers, we could then introduce new handlers/subscribers to our environment without touching or taking down any of the other subscribers. Here’s what the subscribers would look like:

public class Persistence : IHandleMessages<UserCreated>
{
    public void Handle(UserCreated message) { }
}

public class Statistics : IHandleMessages<CampaignActivityOccurred>
{
    public void Handle(CampaignActivityOccurred message) { }
}

But if each of the above messages were a class, how could we define a message which inherited from both?

Before answering that, we need to understand why the publisher wouldn’t just publish both of the above messages. You see, the publisher can’t make any assumptions about its subscribers – it could be that one of them has logic that correlates across both of these messages that could end up counting the occurrence as happening twice rather than once, possibly charging the account associated with the campaign twice. Publishing two messages results in two transactions when there really should have been one.

So, here’s how to define messages so that we can have multiple inheritance:

public interface UserCreated : IMessage
{
    Guid UserId { get; set; }
    string Name { get; set; }
}

public interface CampaignActivityOccurred : IMessage
{
    Guid CampaignId { get; set; }
    Guid ActivityId { get; set; }
}

public interface UserCreatedFromCampaign
                 : UserCreated,
                   CampaignActivityOccurred
{
}

And when the publisher publishes UserCreatedFromCampaign, the event would be routed to both the UserCreated subscriber and the CampaignActivityOccurred subscriber. The power of this approach is felt as we handle new requirements around purchases made related to a campaign. Now we can have another event which inherits from CampaignActivityOccurred and not have to worry since the existing subscriber will be routed those messages automatically.

Since WCF doesn’t have publish/subscribe capabilities, we might as well move along.

Not to throw a burning match on an ocean of oil, but REST doesn’t really support this either.

Not Content-Based Routing

This may sound like the content-based router pattern from EIP (CBR), but it’s not. The important difference is that there isn’t some part of the routing that depends on the structure of the messages. The major drawback of CBR is that it creates a central place in your system that needs to be changed any time *syntactic* changes happen to message structure *in addition to* to changes in the subscribers.

Now, this is where the BizTalk guys would say that “that’s why we can do message transformations”, and then the subscribers wouldn’t need to be changed. However, can we really know when getting a requirement that the change is syntactic and not semantic? I mean, it’s quite common that changes to message structures happen together with changes to processing logic.

You may be beginning to get the feeling that more and more logic is being sucked out of the subscribers into some monolithic black hole that is likely going to be unmaintainable and quite slow.

This is one of the main differences between using a bus and a broker – a bus supports the correct distribution of logic keeping the system loosely coupled; brokers are useful integration engines when you absolutely can’t change the applications being integrated. Enterprise Application Integration (EAI) brokers don’t usually make good Enterprise Service Bus (ESB) technology.

In Closing

NServiceBus has all sorts of features you didn’t know you needed until you saw what life could be like when you had them. Most of these features don’t have snazzy drag-and-drop demos that make people ooh-and-aah and TechEds and PDCs, but they’re really necessary to avoid finding yourself in yet another big-ball-of-mud code base telling your manager/customer (again) that it would be faster to rebuild the system from scratch than to implement that new requirement in the old one.

Take NServiceBus for a spin and see for yourself.



NServiceBus 2.5 Released

Friday, December 31st, 2010

Just before we usher in the new year, I’m happy to announce the release of NServiceBus version 2.5.

Go to the NServiceBus website

Yes, there’s a new logo, and the website’s been redesigned.
It’s been a long time coming – the previous version (2.0) was released in March.

I’m really quite excited about this version as it rolls up all the bug fixes and enhancements that customers have asked for as they ran version 2.0 under the most severe types of production environments. The next thing that is a big deal that many have been asking for is a licensed version of NServiceBus – that is, the ability to purchase a commercial license and receive support.

We all know how managers like having a throat to choke.

And now they’ll have one – NServiceBus Ltd is the company that will be providing licensing, services, and support for all customers’ NServiceBus needs. After more than 33,000 downloads and over 1000 developers in the community, the demand has really grown. Who would’ve thought all this would happen when I started NServiceBus 4 years ago (before it even had a name).

Why NServiceBus is better than WCF for your distributed systems

This question comes up repeatedly for people hearing about NServiceBus for the first time.

The answer is simple – reliability.

A system built with NServiceBus is so much more reliable to all kinds of production conditions than WCF that it’s hardly a fair comparison at all. While WCF can be configured to provide something kind of close to the same level of reliability, you need to do a fair amount of spelunking through the various options of netMsmqBinding to get it right.

The second reason to use NServiceBus instead of WCF is publish/subscribe.

The ability to make use of events and the observer pattern not just to achieve loose coupling within a single process, but across many processes, machines, and sites. Can you imagine going back to programming without events? Shudder. But that’s exactly what it’s like to use WCF in your distributed system. NServiceBus brings you the best of object-oriented programming but in a distributed and reliable infrastructure.

Don’t wait any longer

Take NServiceBus for a spin.

But things may look a bit different after you do…

RedPillBluePill

http://www.NServiceBus.com

And have a happy New Year.



The Known Unknowns of SOA

Monday, November 15th, 2010

rumsfeldOne of the better known analysts in the enterprise software area, JP Morgenthal, wrote this post about the relationship between SOA, BPM, and EA. In it he defines SOA as follows:

“SOA is a practice that focuses on modeling the entities, and relationships between entities, that comprise the business as a set of services. This can be done on a small or large scale. Typically, the relationships in this model represent consumer/provider relationships.”

I have some serious concerns about the ramifications of this definition/description.

First of all, when reading “entities”, many people will interpret that to mean the entities found in Entity Relationship Diagrams [ERD] or in Object Oriented Analysis & Design [OOAD]. In both, these entities are identified as the “nouns” of the domain. Examples of these ERD/OOAD-type entities include things like Customer, Order, and Product.

These are almost always the wrong place to start for identifying services in SOA.

Second, on the consumer/provider relationship: on the one had, this fits very well with how web services can consume (or call) other web services. However, the downsides of using web services as services in SOA is becoming well enough known that even in the same post we see this warning:

“Web Services is not SOA, it is merely a standardized approach to accessing functionality on remote systems.”

But the question remains, if a producer/consumer relationship is OK for SOA-type services, why doesn’t that hold for web services? And the answer is… it depends on the type of producer/consumer relationship. The typical relationship is one of synchronous calls from consumer to producer, this is not OK for SOA-type services either.

You see, this synchronous producer/consumer implies a model where services are not able to fulfill their objectives without calling other services. In order for us to achieve the IT/Business alignment promised by SOA, we need services which are autonomous, ie. able to fulfill their objectives without that kind of external help.

Instead, we need to look for a more loosely coupled producer/consumer relationship – like publish/subscribe, where the producer emits events, and the consumer subscribes and handles those events. The reason that this kind of relationship doesn’t hurt autonomy is that it disconnects services on the dimension of time. In order for a service to be able to make a decision autonomously without synchronously calling any other service, using only information provided by events it received in the past, it must be strongly aligned with the business.

Most projects which bandy about the SOA acronym aren’t actually made up of services – they’re made up of XML over HTTP functions calling other XML over HTTP functions, eventually calling XML over HTTP databases. You can layer as much XML and HTTP as you want on top of it, but at the end of the day, most projects are just functions calling functions calling databases – in other words, procedural programming in the large, and no amount of SOAP will wash away the stink.

Here’s a different definition of services for SOA that may communicate a bit better what it’s all about:

A service is the technical authority for a specific business capability.
Any piece of data or rule must be owned by only one service.

What this means is that even when services are publishing and subscribing to each other’s events, we always know what the authoritative source of truth is for every piece of data and rule.

Also, when looking at services from the lense of business capabilities, what we see is that many user interfaces present information belonging to different capabilities – a product’s price alongside whether or not it’s in stock. In order for us to comply with the above definition of services, this leads us to an understanding that such user interfaces are actually a mashup – with each service having the fragment of the UI dealing with its particular data.

Ultimately, process boundaries like web apps, back-end, batch-processing are very poor indicators of service boundaries. We’d expect to see multiple business capabilities manifested in each of those processes.

I know that this may be more confusing than the traditional web services approach but, to paraphrase Donald Rumsfeld, it is better to know that you don’t know, than to not know that you don’t know :-)



Logical and Physical Architecture

Monday, November 8th, 2010

orthogonalOne architectural misunderstanding I see repeatedly in my work with clients is in the relationship between logical and physical architecture. The most common building-block of these misunderstandings is the web service (or it’s “upgraded” .net counterpart – the WCF service).

Don’t get me wrong, sometimes there is a place for a web service, just not everywhere.

So, what’s the problem?

Well, when developers and architects use web services as the building blocks of their designs, they are creating the same architecture for both the logical and physical elements of their system. Back in 1995, Philippe Kruchten documented his 4 + 1 Architectural View Model in which he outlined 4 + 1 different views that should be used to describe an architecture.

Even though since 1995 the number and types of recommended views of software architecture has evolved (with things like the Zachman Framework for enterprise architecture numbering some 30 views), there is broad agreement that (at the very least) the logical and physical artifacts should likely be designed differently.

Just because two distinct logical components have been identified in the architecture, that doesn’t necessarily mean they should be hosted separately (for example by making each one a web/wcf service). In fact, there are significant disadvantages to doing so (as described in the Fallacies of Distributed Computing).

In some cases, this mistake is exacerbated by a mistaking these components with SOA-type services, resulting in an attempt by developers to have each component have its own contract, which can then be independently versioned. This often results in the need for transformation between the structure of these so-called contracts, but not within the components themselves (oh-no, they’re “autonomous”), but rather in between them using some kind of “ESB” technology.

This architectural style is known as the Broker, Hub and Spoke, Mediator, and most importantly – not SOA. If you find a technology that fits this style perfectly (like BizTalk), that technology is not a Bus, not a Service Bus, and definitely not an Enterprise Service Bus.

One of the problems of this approach is that when any “service” contract changes, you have to change all the transformations in your broker that involve it. Unfortunately, most brokers have no unit-testing facility so it’s very much trial and error, and error, and error. The matter is even more serious since most brokers don’t enable you to have your transformations or orchestrations in source control, so you can’t diff to see what changed from the previous version.

It’s really amazing how much pain can be traced back to that one original misunderstanding.



NServiceBus Presentation Now Online

Wednesday, June 9th, 2010

Last April I was in Bergen Norway for some consulting and training and I also gave my first NServiceBus presentation to a user group. I don’t particularly like giving NServiceBus-specific presentations, preferring to talk about the patterns and concepts of service-based architectures and service buses – NServiceBus is just an implementation. Ultimately, that’s what happened in the presentation – in the first half (or so) I talked about the theory, and in the second I demonstrated that theory with NServiceBus.

Currently, the video is being graciously hosted by Jon Torresdal on his blog, so let’s hope that the bandwidth holds up.

Get it here.



ESB Differences Between Java and .NET

Monday, March 29th, 2010

At QCon London a couple of weeks ago I had a chat with Ross Mason, the founder of Mule – the open source Java ESB. After a while, I realized that NServiceBus is a bit different from Mule ESB in terms of scope.

While Mule has many features in terms of connectivity and integration, NServiceBus provides platform interop only. One could say that this is a product of the different backgrounds I and Ross come from.

On the other hand, the saga capabilities in NServiceBus for handling long-running processes are considered to be BPM functionality on the Java side of the industry, and as such, Mule does not have them.

In terms of other enterprise features like management and monitoring, Mule is more mature, but NServiceBus holds its own in terms of high availability and actually surpasses Mule with the grid and scale-out capabilities of its distributor.

Anyway, I think it’s about time each of these parts was explicitly described so that companies already invested in Java ESB tools will know what they’re getting with NServiceBus.

Until then, I hope this podcast describing the full spectrum of NServiceBus, from top level SOA services to in-the-weeds transaction management, will provide more information about what it is and why you might want to use it:

Deep Fried Bytes, episode 49 – Getting the right message about NServiceBus with Udi Dahan.

Comments most welcome.



NServiceBus 2.0 Release Candidate 2 Available

Monday, February 1st, 2010

So it’s been about 6 months since my last NServiceBus post and since then about 1000 new people have subscribed to this blog so they might not know anything about it. For a bit of history, see the post (from almost exactly a year ago) describing the 1.9 release of NServiceBus here.

What’s New

The quickly approaching next release of NServiceBus will be version 2.0 and is a big step from 1.9. After 2 betas and 2 release candidates, this version has had a longer stabilization period than any of the versions so far (1.4-1.9). Many of my clients are already using it in production and are very pleased with it. I’ve heard similar reports from others in the community (now with over 500 members in the discussion group). There have been almost 10,000 downloads since the version 1.9 release and in every country I visit I meet people using NServiceBus in new and interesting applications.

With my appearance on Hanselminutes, many in the mainstream .NET industry have started taking a look at NServiceBus. That, and the fact that Microsoft’s Oslo technology has now taken a very data-driven turn (rather than its original service-oriented direction).

Interestingly enough, I’ve been hearing more and more reports about people using NServiceBus as a developer-friendly API on top of other technologies. This includes BizTalk and even Neuron. I never thought that people would take the pluggability of NServiceBus that far.

So, what is NServiceBus?

Well, it’s a service bus, y’know, like an ESB – just an open-source one.

All kidding aside, in a nutshell, it gives you an easy way to integrate transactional messaging into your applications.

One of the reasons why you might want to do that is so that you don’t lose messages containing valuable data when IIS recycles your AppDomain, every 15-20 minutes (as I wrote about in this MSDN magazine article).

There are many other nice things in there, like the ability to unit test your service layers and long-running processes but you can read more about that here…

Documentation

One of the biggest differences to NServiceBus in this release is documentation.

A lot of work has gone into the NServiceBus.com site to help developers hit the ground running with NServiceBus, including the more advanced aspects of transparent scale-out with the distributor and multi-site communications.

There is still work to be done in this area but feedback so far has been extremely positive (except for some grumblings from certain old-timers saying that if they could figure it out by themselves, well, you know the rest).

In Closing

If you’re building a distributed enterprise .NET system, take 5 minutes, download it, and see transactional publish/subscribe messaging working on your machine without any big heavy-weight middleware.

www.NServiceBus.com



Search and Messaging

Sunday, November 1st, 2009

search
One question that I get asked about quite a bit with relation to messaging is about search. Isn’t search inherently request/response? Doesn’t it have to return immediately? Wouldn’t messaging in this case hurt our performance?

While I tend to put search in the query camp in the when keeping the responsibility of commands and queries separate, and often recommend that those queries be done without messaging, there are certain types of search where messaging does make sense.

In this post, I’ll describe certain properties of the problem domain that make messaging a good candidate for a solution.

Searching is besides the point – Finding is what it’s all about

Remember that search is only a means to an end in the eyes of the user – they want to find something. One of the difficulties we users have is expressing what we want to find in ways that machines can understand.

In thinking about how we build systems to interact with users, we need to take this fuzziness into account. The more data that we have, the less homogeneous it is, the harder this problem becomes.

When talking about speed, while users are sensitive to the technical interactivity, the thing that matters most is the total time it takes for them to find what they want. If the result of each search screen pops up in 100ms, but the user hasn’t found what they’re looking for after clicking through 20 screens, the search function is ultimately broken.

Notice that the finding process isn’t perceived as “immediate” in the eyes of the user – the evaluation they do in their heads of the search results is as much a part of finding as the search itself.

Also, if the user needs to refine their search terms in order to find what they want, we’re now talking about a multi-request/multi-response process. There is nothing in the problem domain which indicates that finding is inherently request/response.

Relationships in the data

When bringing back data as the result of a search, what we’re saying is that there is a property which is the same across the result elements. But there may be more than one such property. For example, if we search for “blue” on Google Images, we get back pictures of the sky, birds, flowers, and more. Obvious so far – but let’s exploit the obvious a bit.

When the user sees that too many irrelevant results come back, they’ll want to refine their search. One way they can do that is to perform a new search and put in a more specific search phrase – like “blue sky”. Another way is for them to indicate this is by selecting an image and saying “not like this” or “more of these”. Then we can use the additional properties we know about those images to further refine the result group – either adding more images of one kind, or removing images of another.

Here’s something else that’s obvious:

Users often click or change their search before the entire result screen is shown.

It’s beginning to sound like users are already interacting with search in an asynchronous manner. What if we actually designed a system that played to that kind of interaction model?

Data-space partitioning

Once we accept the fact that the user is willing to have more results appear in increments, we can talk about having multiple servers processing the search in parallel. For large data spaces, it is unlikely for us to be able to store all the required meta data for search on one server anyway.

All we really need is a way to index these independent result-sets so that the user can access them. This can be done simply by allocating a GUID/UUID for the search request and storing the result-sets along with that ID.

Browser interaction

When the browser calls a server with the search request the first time, that server allocates an ID to that request, returns a URL containing that ID to the browser, and publishes an event containing the search term and the ID. Each of our processing nodes is subscribed to that event, performs the search on its part of the data-space, and writes its results (likely to a distributed cache) along with that ID.

The browser polls the above URL, which queries the cache (give me everything with this ID), and the browser sees which resources have been added since the last time it polled, and shows them to the user.

If the user clicks “more of these”, that initiates a new search request to the server, which follows the same pattern as before, just that the system is able to pull more relevant information. When implementing “not like this”, this performs a similar search but, instead of adding to the list of items shown, we’re removing items from the list shown based on the response from the server.

In this kind of user-system interaction model, having the user page through the result set doesn’t make very much sense as we’re not capturing the intent of the user, which is “you’re not showing me what I want”. By making it easy for the user to fine tune the result set, we get them closer to finding what they want. By performing work in parallel in a non-blocking manner on smaller sets of data, we greatly decrease the “time to first byte” as well as the time when the user can refine their search.

But Google doesn’t work like that

I know that this isn’t like the search UI we’ve all grown used to.

But then again, the search that you’re providing your users is more specific – not just pages on the web. If you’re a retailer allowing your users to search for a gift, this kind of “more like this, less like that” model is how users would interact with a real sales-person when shopping in a store. Why not model your system after the ways that people behave in the real world?

In closing

If we were to try to make use of messaging underneath “classical” search interaction models, it probably wouldn’t have been the greatest fit. If all we’re doing at a logical level is blocking RPC, then messaging would probably make the system slower. The real power that you get from messaging is being able to technically do things in parallel – that’s how it makes things faster. If you can find ways to see that parallelism in your problem domain, not only will messaging make sense technically – it will really be the only way to build that kind of system.

Learning how to disconnect from seeing the world through the RPC-tinted glasses of our technical past takes time. Focusing on the problem domain, seeing it from the user’s perspective without any technical constraints – that’s the key to finding elegant solutions. More often than not, you’ll see that the real world is non-blocking and parallel, and then you’ll be able to make the best use of messaging and other related patterns.

What are your thought? Post a comment and let me know.



Progressive .NET Wrap-up

Monday, September 7th, 2009

So, I’ve gotten back from a most enjoyable couple of days in Sweden where I gave two half-day tutorials, the first being the SOA and UI composition talk I gave at the European Virtual ALT.NET meeting (which you can find online here) and the other on DDD in enterprise apps (the first time I’ve done this talk).

I’ve gotten some questions about my DDD presentation there based on Aaron Jensen’s pictures:

cqs_udi_dahan_presentation

Yes – I talk with my hands. All the time.

That slide is quite an important one – I talked about it for at least 2 hours.

Here it is again, this time in full:

cqs

You may notice that the nice clean layered abstraction that the industry has gotten so comfortable with doesn’t quite sit right when looking at it from this perspective. The reason for that is that this perspective takes into account physical distribution while layers don’t.

I’ll have some more posts on this topic as well as giving a session in TechEd Europe this November.

Oh – and please do feel free to already send your questions in.



Hanselminutes on NServiceBus

Friday, August 21st, 2009


Yesterday me and Scott virtually sat down to have a chat about NServiceBus and service buses in general. While we didn’t get in to many of the more advanced parts, you may find it an interesting introduction to the topic as well as saving yourself the costly mistake of implementing a broker instead of a bus (yes – they’re actually two different things).

Take a listen.



   


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Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

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"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

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“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

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“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

Consult with Udi

Guest Authored Books
Chapter: Introduction to SOA    Article: The Enterprise Service Bus and Your SOA

97 Things Every Software Architect Should Know



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